Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.
Branding separates you from your competition and gives you credibility. It’s what makes people want to tell other people about you, and makes them want to invest and buy from you again and again. Without branding businesses cannot survive.
Your Visibility is more important than your ability. It is important to be visible. To increase your visibility Branding is important to the recognition of your business. People need to know who you are, remember you, prefer to buy from you and refer other people to you. See the following and you should aim for Brand Insistence and Brand Advocacy.
Always under promise and over deliver
Launch then link all elements of your business and any other businesses you have to that Brand. There should be congruence throughout your business so everything relates to everything else.
In other words your signage, websites, stationery, business cards and everything in your business should reflect your logo and slogan and have the same colors and text so they are uniform and people will remember you. It is best NOT to use your name.
Appearance is also a key element, you should dress according to the type of business you are in, and the type of image you wish to portray. Remember your appearance reflects your business, so dress accordingly in congruence with your business.
Using Hotmail, Gmail and other similar generic email addresses does not give status to your business, Use email addresses that reflect your business, preferably the same email address as your website. Before using your first name in email addresses consider that first names in email addresses tend to indicate a small company. If you are looking to appear as a big company use something more corporate.